Familiarity breeds commonalities and the cycle becomes never-ending. Each new artist has something different to say and each individual wishes to be the new artist. The unusual was never mundane – but it is now sought after more than ever. A growing need to secure your identity and make a mark on this fickle world has made a generation convinced that they must be different, that they must translate their regularity into eccentricity, tying them invariably to those who have set the trend.